This Cookie Policy (“Policy”) outlines how THINKTARA GLOBAL (“Company”, “we”, “us”, or “our”) uses Cookies and similar tracking technologies on our website located at www.thinktaraglobal.com (“Website”) and across digital platforms and integrations operated or managed by us.
Cookies are small text files or software tags that are stored in your browser or device (including computers, smartphones, tablets, and other connected devices) when you access a website. These technologies also include local storage objects, web beacons, pixels, and device identifiers. For the purposes of this Policy, all such technologies are collectively referred to as “Cookies.”
We use Cookies to support, enhance, and secure your browsing experience. This includes:
Cookies are used not only on our own Website but also in connection with third-party websites, advertising platforms, CRM integrations, marketing automation tools, data partners, and other service providers with whom we collaborate to offer B2B demand generation and account-based marketing services. These technologies allow us to track visitor behavior across different platforms, enhance cross-channel consistency, and deliver performance insights to our clients.
By using our Website or interacting with our digital services, you consent to the use of Cookies as described in this Policy. Where required by applicable data protection laws, including the General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), the Digital Personal Data Protection Act (DPDP – India), and others, we will seek your explicit consent for the use of non-essential Cookies.
Cookies are small text files stored on your device when you visit a website, helping websites remember user preferences, login details, and browsing activity. They enhance functionality, improve user experience, and enable analytics or targeted advertising. Users can manage or disable Cookies through browser settings or contacting us.
Cookies are essential to enhancing the security, functionality, efficiency, and personalization of the THINKTARA GLOBAL Website and the delivery of our services. We rely on Cookies and similar technologies to operate effectively across multiple platforms, measure campaign performance, support user experience, and ensure secure digital marketing operations. While the specific Cookies deployed may evolve as our technology stack and services change, they currently serve the following purposes:
Cookies help verify user identities, maintain secure login sessions, and prevent repeated authentication requests across the Website.
Example: They allow secure and seamless access to inquiry forms, gated content, client-specific dashboards (if applicable), and other features without requiring re-authentication during the same session.
Cookies are used to monitor for and mitigate unauthorized access, prevent automated attacks (e.g., bots), and detect anomalous user behavior that may compromise the integrity of our platform or data.
Example: If repeated failed login or form abuse attempts are detected, Cookies may trigger enhanced verification or temporarily block the suspicious activity.
We use Cookies to tailor user experience based on browsing patterns, campaign interactions, and referral sources. This includes dynamically presenting content, solutions, case studies, and industries relevant to the user’s interests or previously viewed pages.
Example: A user from the IT industry may be presented with case studies or solutions tailored to technology enterprises.
Cookies facilitate account recovery processes (e.g., password reset links) and multi-factor authentication where applicable. They also store browser session information to support proactive fraud prevention.
Example: If a login is initiated from a new device, Cookies can trigger verification steps to ensure the session is legitimate.
Cookies allow THINKTARA GLOBAL to measure the effectiveness of its B2B demand generation campaigns across multiple platforms such as Google Ads, LinkedIn, and programmatic channels. They support lead attribution and engagement scoring.
Examples:
Cookies enable consistent functionality and user experience across multiple browsers, devices, or sessions. This helps deliver uniform campaign messaging and content recommendations.
Example: A returning user accessing the Website from a different device will see a seamless experience without unnecessary prompts or pop-ups.
Cookies are used to store communication preferences, interaction history, and opt-in/opt-out status for marketing campaigns. This ensures compliance with consent-based communication frameworks like GDPR, DPDP, and CAN-SPAM.
Example: If a user opts out of further email marketing, a Cookie stores that choice to prevent future re-engagement.
Certain Cookies are essential to enable or enhance specific functionalities on the Website—such as secure form submissions, dynamic filtering, language preferences, and session timers.
Example: Cookies store filter selections when users are exploring service categories or case studies and remember the user’s preferred language or region.
Cookies help monitor server loads, track session durations, and optimize page rendering speed and user interface responsiveness across various devices.
Example: Cookies adjust high-resolution visuals or content animations based on the user’s device specifications for improved performance.
We use Cookies in conjunction with analytics tools (e.g., Google Analytics, HubSpot, LinkedIn Insights) to gather data about website usage, traffic sources, engagement trends, and navigation behavior.
Example: Cookies help us identify the most visited service pages, time spent per session, and drop-off rates on lead submission forms, enabling us to enhance conversion optimization strategies.
THINKTARA GLOBAL utilizes Cookies and similar tracking technologies in a variety of operational and digital marketing contexts to ensure seamless user experience, enhance platform performance, and deliver compliant and effective B2B services. These technologies are deployed in the following scenarios:
Yes. In addition to THINKTARA GLOBAL’s internal Cookie deployment, authorized third parties may place and access Cookies when you use our Website, view embedded content, or engage with our marketing campaigns. These third-party Cookies support enhanced features, analytics, and advertising services.
Examples include:
Analytics Providers: Tools such as Google Analytics, Hotjar, or LinkedIn Insight Tag use Cookies to track and report on how users navigate our Website and interact with specific service offerings or campaign assets.
Marketing and Retargeting Platforms: Ad networks may use Cookies to deliver targeted advertising across devices and track the performance of THINKTARA GLOBAL’s B2B outreach efforts.
CRM and Marketing Automation Integrations: Platforms like HubSpot, Zoho, or Salesforce may use Cookies for contact identification, engagement scoring, and sales activity tracking in accordance with our service agreements.
THINKTARA GLOBAL does not control how third parties manage their own Cookies. These parties operate under their own privacy and cookie policies. We encourage users to review the cookie practices of any external platform with which they engage through our services or campaigns.
Note: Disabling third-party Cookies may affect your experience of embedded services or lead-generation features powered by our integrated tools.
THINKTARA GLOBAL uses Cookies to deliver relevant, interest-based content and service recommendations to users and business decision-makers. These technologies help us understand user behavior, personalize digital journeys, and refine our marketing outreach across platforms.
You have the ability to manage your cookie and advertising preferences at any time, ensuring control over how your data is used for promotional, analytical, and retargeting purposes.
Cookies allow us to optimize the display of industry-specific services, thought leadership content, and campaign promotions tailored to your business interests. These recommendations are often informed by:
You may review or modify your personalization settings or request limitation of targeted content delivery by contacting us at: sales@thinktaraglobal@gmail.com
We may collaborate with third-party advertising platforms and networks (such as Google Ads, LinkedIn Ads, Meta, or programmatic DSPs) to serve promotional content outside our Website. These platforms may use their own Cookies to:
We do not control the Cookies or privacy settings of these third parties. You are encouraged to review the individual cookie and privacy policies of these external platforms to understand how your data may be processed.
Most web browsers and mobile devices provide tools to allow you to:
We may update this Cookie Policy from time to time to reflect changes in applicable laws, business practices, or cookie technologies. All updates will be posted on this page with the date of the last revision.
We encourage you to periodically review this Policy to stay informed about how THINKTARA GLOBAL uses Cookies and your available choices.
